Tata Motors, India's foremost automobile manufacturer, has reaffirmed its commitment to innovation with the introduction of the iconic #DARK variant for its leading SUV brand, the Nexon, available in both internal combustion engine (ICE) and electric vehicle (EV) versions. Alongside this unveiling, the company has also launched the #DARK versions of its premium SUVs, the new Safari and the new Harrier. With a starting price of ₹11.45 Lakh for the new Nexon, the #DARK range has consistently set trends in the industry, embodying opulence and luxury since its inception.
Here's the price table for the #DARK Range
| Product | Price starts at |
|---|---|
| New Nexon #DARK | 11.45 Lakh (Ex Showroom, Delhi) |
| New Nexon.ev #DARK | 19.49 Lakh (Ex Showroom, All India) |
| New Harrier #DARK | 19.99 Lakh (Ex Showroom, Delhi) |
| New Safari #DARK | 20.69 Lakh (Ex Showroom, Delhi) |
Vivek Srivatsa, Chief Commercial Officer at Tata Passenger Electric Mobility Ltd., expressed enthusiasm about the launch, highlighting how the #DARK edition resonates with the evolving tastes of the new generation. He emphasized the captivating exterior design and feature-rich interior of the new #DARK family, comprising the Nexon EV, Nexon, Harrier, and Safari. Additionally, he introduced a new campaign tailored for this range, aimed at invoking a sense of exhilaration and empowerment, encouraging individuals to explore the unparalleled capabilities of the new #DARK range, synonymous with luxury and superior craftsmanship.
Introduced initially with the Harrier in 2019 and subsequently extended across the portfolio in 2021, Tata Motors has set a new benchmark in the industry with the #DARK range. It has elevated the style and premium appeal of the Tata passenger and electric vehicles portfolio, presenting a compelling and unique proposition for customers. The #DARK range brings with it a host of exciting enhancements to India's most loved SUVs, characterized by its signature #DARK mascot and dark exterior treatment, exclusive to this range.
Here's a detailed look at the new #DARK Range
Nexon EV: Positioned as India's number 1 EV, the Nexon EV in its bold #DARK avatar boasts groundbreaking features that redefine the automotive experience. Its striking appearance, characterized by a bold digital design language and sharper lines, exudes an unmistakable SUV persona. The interiors are sophisticated, featuring all-black leatherette bolstered seats designed for ultra-comfort. Innovative safety features include SOS Calling function and a blind spot view monitor, ensuring peace of mind on every journey. The Nexon EV #DARK pushes the boundaries of technology with features like Vehicle to Vehicle Charging and Vehicle to Load Technology. Entertainment needs are catered to by the inclusion of Aracade.ev, an inbuilt app suite with a 31.24cm Cinematic touchscreen system by Harman. Performance-wise, it sets new standards with the highest range in its segment, boasting an impressive ARAI certified 465km.
Nexon: The Nexon #DARK showcases a bold and aggressive SUV style, characterized by a chiseled hood, sleek LED lamps, and a dynamic stance. Inside, it maintains its SUV practicality while offering a modern and intuitive atmosphere. Luxurious all-black aesthetics, advanced technology including Amazon Alexa integration, and Tata Voice Assistant, along with features like Wireless Charger, make the Nexon #DARK stand out in its segment.
Harrier and Safari: The Harrier #DARK and Safari #DARK offer an array of premium features, including pioneering ones such as Welcome and Goodbye Signature Animation on Front & Rear LED DRLs and a Driver Knee Air Bag for enhanced safety. They both provide a luxurious and comfortable driving experience with advanced features like Dual Zone Fully Automatic Temperature Control and Leatherette seats adorned with the #DARK logo. With premium features and exclusive #DARK styling elements, they redefine luxury and sophistication in their respective segments.
Overall, Tata Motors' #DARK range continues to set new standards in the industry, combining style, luxury, and performance to cater to the evolving preferences of customers.