In a bid to support Busan's aspiration to host the 2030 World Expo, Hyundai Motor Group is set to display a fleet of 20 art cars in New York City. These captivating vehicles, featuring Hyundai Motor's IONIQ 5 and IONIQ 6 all-electric models, along with Genesis luxury brand's Electrified G80 sedan, are adorned with graffiti artwork by renowned Korean artist 'JAY FLOW.'
The artwork, inspired by Busan's dynamic essence, showcases vibrant designs depicting the city's iconic landmarks and the slogan 'BUSAN is Ready.' These art cars will embark on a captivating journey through the bustling streets of New York City during the UN General Assembly High-level Week 2023, from September 17 to 22.
The exhibition and road tour will include key landmarks such as the Genesis House New York in Manhattan's Meatpacking District and Times Square. This initiative aims to offer global leaders, tourists, and residents a glimpse into Busan's rich culture, progressive mindset, and preparedness to host the 2030 World Expo.
Hyundai Motor Group's efforts extend beyond the art car exhibition. They are actively engaging in various activities to garner international support for Busan's bid. This includes deploying art cars in major cities worldwide, conducting bid support activities at international events, and highlighting Busan's commitment to a carbon-neutral expo with eco-friendly transportation for Bureau International des Expositions (BIE) delegations.
The recent unveiling of art cars in Jakarta, Indonesia, and New Delhi, India, during significant international events has significantly boosted Busan's bid for the 2030 World Expo. The artwork received widespread acclaim, further strengthening global support for Busan's candidacy.
In addition to these initiatives, Hyundai Motor Group has released over 80 pieces of content, including short-form videos and infographics for social media, to promote Busan as the ideal host city. Notably, two series of promotional videos, created in collaboration with Busan citizens and foreigners in Korea, have collectively garnered over 100 million global views within three months of their release in June, significantly bolstering international support for Busan's bid.