Maruti Suzuki India, the country's leading automobile manufacturer, proudly introduces its latest brand campaign – ‘IT’S UNBELIEVABLE. IT’S STRONG HYBRID.’ This campaign showcases the advanced Grand Vitara and the exceptional Invicto, both equipped with cutting-edge Strong Hybrid technology. Rooted in the concept of delivering extraordinary benefits, the campaign aims to educate consumers about Maruti Suzuki's dedication to bringing innovative technologies that not only enhance consumer experiences but also contribute to a sustainable environment.
The campaign highlights how Maruti Suzuki's Strong Hybrid technology seamlessly integrates electric mobility with Internal Combustion Engine (ICE) power, offering unparalleled advantages across diverse driving conditions. With the ability to operate up to 60% on EV mode during city driving, the technology ensures an eco-friendly and remarkably quiet driving experience. Furthermore, the Strong Hybrid technology boasts exceptional fuel efficiency, providing an impressive range of over 1200 km* on a single full tank, while significantly reducing carbon emissions.
Mr. Shashank Srivastava, Senior Executive Officer, Marketing and Sales, Maruti Suzuki India Limited, expressed his views on the campaign launch, emphasizing the pivotal role of strong hybrid vehicles in promoting sustainable mobility. He highlighted the growing consumer demand for eco-conscious transportation solutions, with strong hybrid sales nearly doubling from the previous year. This surge in demand reflects an increasing consumer preference for sustainable mobility options, with strong hybrid sales rivalling those of electric vehicles for the current financial year.
What distinguishes Strong Hybrid cars is the incorporation of regenerative braking technology, which converts braking energy into electricity. This innovative feature allows the vehicle to seamlessly transition into electric mode under suitable conditions, significantly reducing emissions and promoting cleaner, eco-friendly driving. Strong Hybrid technology not only enhances fuel efficiency and reduces tailpipe emissions but also offers peace of mind and convenience during long-distance travel.
The brand campaign kicks off with the launch of a captivating TV commercial, designed to encapsulate the essence of driving a Maruti Suzuki Strong Hybrid car. Through various platforms, the TVC aims to showcase the remarkable benefits of Strong Hybrid technology, reaffirming Maruti Suzuki's commitment to a sustainable, greener, and more efficient future.